Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry
Publisher: Wiley

TEXTBOOKS COLLECTION: Buku baru 200471331236 Mastering Data Mining : The Art and Science of Customer Relationship Management Michael J. Data Mining: A Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management, Rud, Olivia Parr. Chakrabarti, S., Cox, E., Frank, E., Guting, R. Mastering Data Mining: The Art and Science of Customer Relationship Management. The third phase of investments is in implementing a .. Data Scientist - Electronic Arts. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know 19. Data Mining Mastering Data Mining, Berry, Michael J., Linoff, Gordon, S. New York, NY: John Wiley & Sons, Inc. Business Intelligence: Data Mining and Optimization for Decision Making, Vercellis, Carlos. Business Data, Models, and Decisions: The Fundamnetals of Management Science, Bertsimas, Dimitris & Freud, Robert M. The second phase of investments is in relationship marketing – loyalty management, target marketing, marketing automation, using a data warehouse and data mining tools for segmentation, profiling, profitability analysis and targeting, and sales campaign management tools. Mastering Data Mining: The Art and Science of Customer Relationship Management 18.